One of the consequences of the failed Omnicom/Publicis merger is increased M & A activity at the SME level. This is psarticularly the case for Publicis which wants to increase revenues generated from "digital" businesses considerably over the next 24 months.
Comments
Marketing sector M & A
Good prediction given the recent news that Pubclicis bought a share in Arcade a 100 people strong digital agency with offices in Shanghai, Tokyo and Jakarta.